Toy Maker Creates Gender Neutral Dolls To Allow Children To Style Them Any Way They Want

This doll can be a boy, a girl, neither, or both. Mattel, the same company that created Barbie, calls it the world’s first gender-neutral doll and hopes to redefine who gets to play with what, erasing the traditional taboos.

“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” Kim Culmone, Senior Vice President of Mattel Fashion Doll Design said.

Image credits: Mattel

The versatile dolls are available in a variety of skin tones. They can be styled with a long-haired wig and dressed in pants, a skirt or shorts, as well as three different styles of shoes, sunglasses and other accessories. Like TIME noted, the 11-inch dolls’ “lips are not too full, the eyelashes not too long and fluttery, the jaw not too wide. There are no Barbie-like breasts or broad, Ken-like shoulders,” the magazine said.